Gemma Bloom Fine Flowers is more than a florist, it is a way of life. The joy that we bring our customers through our creations is food for the soul.

No block ID is set

Bronwyn watson

My background is in marketing where I was the marketing manager of corporate company. I found it difficult to juggle my family life and my marketing career. After careful consideration I made the decision to stay at home and spend time with my two gorgeous young daughters. I have always had a creative flare and started playing around with silk flowers and attempted to arrange them. As I grew more confident I decided I should start a business in the silk flower arena. I had no customers so I began cold calling on businesses offering them silk flower arrangements on a rental basis. The arrangements would be changed every 2 weeks for something new and this is how I managed to build a strong customer base. With my confidence growing rapidly and the frustration I was experiencing in not finding a florist in my area I decided to open my first flower shop. This then gave me the creative freedom I needed to make up fresh floral bouquets to my taste and those of my customers.
My first shop I owned was Flowers Galore in Benoni at the Northmead Square. Hard work, dedication and an amazing team made Flowers Galore a successful business for the 4 years that I owned it. When my family moved to Bedfordview I got an offer on my shop in Benoni and with a heavy heart I decided to sell it.
Once we moved to Bedfordview I decided to do flower arrangements from home. After 8 months of doing wedding arrangements from home, I realized that my passion was in retail. That was when I decided to follow my passion and open Gemma Bloom Fine Flowers.
Gemma Bloom Fine Flowers, named after my daughters Georgia and Emma was a culmination of years of experience and passion and became an instant success. This however did not come easy and required long hours and lots of hard work. Gemma Bloom Fine Flowers would not be the successful upmarket florist it is today without the dedicated much appreciated team running the business on a daily basis.

Elize de Beer

Elize our bubbly shop manager has such a passion for life. She manages to make our customers feel welcome whether they are browsing or just enjoying our shop vibe. Elize feels that “Gemma Bloom Fine Flowers is a place of beauty. I love people just browsing and enjoying the shop, taking their minds off the hustle and bustle of everyday life”.

No block ID is set

Tumi Sello

Tumi our florist has years of floristry experience. She has the natural ability to interpret our customers feelings into beautiful floral bouquets. She is the friendly face who comes to your assistance when you are overwhelmed looking at our flower stand. She will assist you in creating the most beautiful bouquet of flowers perfect for that special person or occasion.

No block ID is set

Norma Buthelezi
Flower Manager

Norma our flower manager continues to impress me. She has such a talent to combine colours and textures. Norma came from an admin background and knew nothing about flowers yet she was so open and excited to learn a new craft. She threw herself whole hearted into her training 100%. Norma is now one of the best florists I know and we are privileged to have her on our team. She loves accompanying me to the early morning market auctions ensuring we buy the best quality flowers available on the SA market for our customers.

No block ID is set


Columbus, our driver, somehow manages to always stay calm and have a radiant smile on his face. His job shouldn’t be taken lightly and is very important for our day to day business. Columbus’s day comes with many challenges and demands when doing his deliveries. His many challenges include incorrect addresses, intercoms that don’t work, watch dogs and unpredictable traffic. Yet somehow Columbus gets all our deliveries out on time with patience and a smile on his face. Columbus says “The joy that I give every single customer when I deliver their flowers is the best part of my job”.

Celebrating over 17 years in the flower business. The Gemma Bloom team offers quality flowers, floral arrangements and gifts for all of life’s special occasions. Whether it is birthday flowers, hospital and get well flowers, anniversary flowers, sympathy tributes or Valentines Day and Mothers Day flowers, you can trust The Gemma Bloom team to provide the best in quality, value and service! We have a 100% satisfaction guarantee.